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R4 Sales System 2.0
Introduction
Welcome from Mike Cooch (4:51)
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The R4 2.0 System Overview
Overview of the Complete R4 2.0 Sales + Marketing Process (6:42)
MAJOR UPDATE: R4 Surge to SaaS (December 2021) (3:47)
The Foundation: Identifying And Understanding Your Core Customer
Identifying and Understanding Your Core Customer (6:27)
The Leverage Selling Avatar Template
XPlane Empathy Map Canvas Template
The Foundation: Clarifying Your Value Proposition
The Importance of the Value Proposition Statement (1:09)
Clarifying Your Value Proposition (4:02)
Value Proposition Statement Template
The Foundation: The R4 Framework
Introduction + Overview of the R4 Framework (7:40)
Introduction to The Attention Engine
Introduction to The Attention Engine (8:17)
The Attention Engine: Designing Winning Paid Traffic Campaigns
Campaign Strategy Overview (2:41)
Core Philosophy for Campaign Success (3:12)
Phase 1 - Instruction (9:57)
Phase 1 - Over-the-Shoulder (5:51)
Phase 2 - Instruction (3:06)
Phase 2 - Over-the-Shoulder (9:02)
Phase 3 - Instruction (6:31)
Phase 3 - Over-the-Shoulder (7:30)
Phase 4 - Instruction (11:18)
The Attention Engine: Funnel Fillers
R4 Attention Engine Funnel Fillers Overview (5:37)
R4 Shook Google Document
R4 Shook Google Document: Surge to SaaS Version
R4 Shook Designed
R4 Shook Design Files
R4 Marketing Presentation (New)
R4 Marketing Presentation (Old)
R4 Presentation Script
R4 Sales Letter to Webinar
R4 Email Follow Up Sequence - 'Reputation' Focused
R4 Email Follow Up Sequence - 'Reach' Focused
R4 Email Follow Up Sequence - 'Resell' Focused
R4 Email Follow Up Sequence - 'Referral' Focused
R4 Email Follow Up Sequence - 'Retargeting' Focused
Introduction to The Relationship Bridge
Introduction to The Relationship Bridge (7:55)
The Relationship Bridge: Creating Your Content
The Four Stories Framework (5:30)
The Origin Story Creation Template
The Transformation Story Creation Template
The Positioning Story Creation Template
The Purpose Story Creation Template
The Relationship Bridge: Creating Your Audiences
Creating Your Relationship Bridge Audiences (3:01)
The Relationship Bridge: Creating Your Campaigns
The Content Blitzkrieg Remarketing Campaign Overview (11:21)
How to Set Up The Content Blitzkrieg Remarketing Campaign (13:02)
Introduction to The Value Accelerator
Introduction to The Value Accelerator (5:04)
The Value Accelerator: Executing The Sales Conversation
Overview of the Perfect Strategic Sales Conversation (22:36)
R4 Introduction Script
R4 Strategy Call Script Overview (16:25)
Mike Cooch Presenting R4 Framework Script (11:40)
How to Use Questions to Sell
The Value Accelerator: 'Surge to SaaS'
R4 Surge to SaaS Introduction (5:07)
R4 Surge to SaaS Customer Journey (16:24)
R4 'Surge to SaaS' Sales Framework (8:16)
The R4 Introduction Script: Surge to SaaS Edition (1:21)
Presenting the Value Stack and Pricing Options (15:01)
Designing Your Service Plans: Restaurant Example (21:52)
The R4 Surge to SaaS Implementation Path (8:01)
The R4 Service Alignment Tool: Surge to SaaS Edition (9:41)
The R4 Audit Survey: Surge to SaaS Edition (5:31)
The Value Accelerator: Sales Enablement Tools
R4 Service Alignment Tool Walkthrough (3:28)
The R4 Marketing Audit Walkthrough (4:47)
Creating Your F.P.R.B. Video (13:32)
The Value Accelerator: Follow Up Campaigns
The Chase Formula: Used to Get New Leads Into a Conversation (12:15)
The Follow Up Formula: Used to Turn Hot Opportunities Into Buyers (4:57)
The Follow Through Formula: Activating Your Customers (7:03)
Templates
Ad Template: The Ultimate Ad Template Library
Content Template: About Us Page
Content Template: FAQ Writing Reference
Content Template: Origin Story
Content Template: Positioning Story Framework
Content Template: Purpose Story Framework
Content Template: Transformation Story
Content Template: The First Position Relationship Builder (FPRB) Video Script Template
Email Template: Chase Formula Campaign
Email Template: Follow Up Formula Campaign
Email Template: Follow Through Formula Campaign Template
Planning Template: Power Messaging Planner
Sales Template: Proposal Template
Sales Template: The R4 2.0 Strategy Call Conversation Script
Resources
Snapshot Downloads
The Audience Creation Guide (7:30)
The Content Creation Guide
Creating Facebook Pages, Business Account and Pixel
The 80/20 Guide to Creating Lead Magnets
The 80/20 Guide to Headlines + Subject Lines
Universal Objections Reference
Set Up Your Retargeting Pixels, Audiences, and Events (58:20)
Training Call Recordings
How to Use Question-Based Selling (87:52)
Closing the Sale (76:29)
Bonus Content: Local Sales Bootcamp Recording (66:26)
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