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Vertical Domination
Introduction
Welcome to Vertical Domination! (4:04)
Register for 'Office Hours' Calls
Opportunities and Challenges: The SMB Market
Opportunities And Challenges: The SMB Market (4:29)
Introduction to Channels and Aggregators
Introduction to Channels and Aggregators (5:47)
Examples of These Relationships Working
Examples of These Relationships Working (7:47)
6 Steps to Getting Started With Channels and Aggregators
6 Steps to Getting Started with Channels and Aggregators (10:51)
What to Look for When Selecting Channels and Aggregators
What to Look for When Selecting Channels and Aggregators (6:51)
How to Lay the Relationship Groundwork
How to Lay the Relationship Groundwork (7:20)
Strategy 1 : Education
Strategy 1 : Education (3:41)
Strategy 2 : The Customization Principle
Strategy 2 : The Customization Principle (8:48)
Parting Tips
Parting Tips Video (4:34)
Wrapping Up
Wrap Up Video (1:28)
6 Steps to Getting Started with Channels and Aggregators
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