The Lab's CEO, Mike Cooch, is a “serial entrepreneur” who generates 6-7 big ideas before breakfast (conservative estimate) each day.
Mike has a Texas-sized passion for sales & marketing, business development, technology, and entrepreneurship. He has founded successful, seven-figure businesses in technology services, agency services, publishing, and ecommerce (and flopped on a variety of attempts as well...keepin' it real!).
His businesses have been named to the INC Magazine List of Fastest Growing Companies three years in a row, and were also nominated as a Best Place to Work in their respective cities.
He has an MBA from Babson College (the #1 ranked entrepreneurship school in the world 24 years running - go Beavers!), where he has been a regular guest lecturer on the topic of 'Managing a Rapidly Growing Business', and a BS in Finance from Colorado State University.
He is married with three children, an avid skier, hiker and traveler, and is learning to surf in his new hometown of San Diego.
StartOverview of the R4 2.0 Sales Process
StartOverview of the Perfect Sales Conversation
StartThe R4 Authority-Building Script
StartMike Cooch Presenting R4 Framework Script
StartHow to Use Questions to Sell
StartThe R4 2.0 Strategy Call Script Overview
StartThe R4 2.0 Marketing Audit Walkthrough