Daid4bymsjqbsn424rte

Vertical Domination

How To Use Channels To Dominate Your Vertical Market

   Enroll in Course for $297

Dominating a Vertical Market, or a niche, should be the goal of any B2B business.

Being #1 in a vertical gives you the brand awareness and positioning to control your destiny, charge more for your products and services, and capture more growth than your competition.

The fastest and most affordable way to dominate a vertical is to leverage existing distribution channels to sell faster.

If you are selling to small businesses in particular, it is absolutely necessary that you leverage channels, or you will never keep up with your smarter competitors that do.

Vertical Domination is all about the key strategies we've used to leverage channels in multiple markets.


Your Instructor


Mike Cooch
Mike Cooch

The Lab's CEO, Mike Cooch, is a “serial entrepreneur” who generates 6-7 big ideas before breakfast (conservative estimate) each day.

Mike has a Texas-sized passion for sales & marketing, business development, technology, and entrepreneurship. He has founded successful, seven-figure businesses in technology services, agency services, publishing, and ecommerce (and flopped on a variety of attempts as well...keepin' it real!).

His businesses have been named to the INC Magazine List of Fastest Growing Companies three years in a row, and were also nominated as a Best Place to Work in their respective cities.

He has an MBA from Babson College (the #1 ranked entrepreneurship school in the world 24 years running - go Beavers!), where he has been a regular guest lecturer on the topic of 'Managing a Rapidly Growing Business', and a BS in Finance from Colorado State University.

He is married with three children, an avid skier, hiker and traveler, and is learning to surf in his new hometown of San Diego.


Course Curriculum


  Opportunities and Challenges: The SMB Market
Available in days
days after you enroll
  Introduction to Channels and Aggregators
Available in days
days after you enroll
  Examples of These Relationships Working
Available in days
days after you enroll
  6 Steps to Getting Started With Channels and Aggregators
Available in days
days after you enroll
  What to Look for When Selecting Channels and Aggregators
Available in days
days after you enroll
  How to Lay the Relationship Groundwork
Available in days
days after you enroll
  Strategy 1 : Education
Available in days
days after you enroll
  Strategy 2 : The Customization Principle
Available in days
days after you enroll
  Parting Tips
Available in days
days after you enroll
  Wrapping Up
Available in days
days after you enroll

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!