Dominating a Vertical Market, or a niche, should be the goal of any B2B business.
Being #1 in a vertical gives you the brand awareness and positioning to control your destiny, charge more for your products and services, and capture more growth than your competition.
The fastest and most affordable way to dominate a vertical is to leverage existing distribution channels to sell faster.
If you are selling to small businesses in particular, it is absolutely necessary that you leverage channels, or you will never keep up with your smarter competitors that do.
Vertical Domination is all about the key strategies we've used to leverage channels in multiple markets.
The Lab's CEO, Mike Cooch, is a “serial entrepreneur” who generates 6-7 big ideas before breakfast (conservative estimate) each day.
Mike has a Texas-sized passion for sales & marketing, business development, technology, and entrepreneurship. He has founded successful, seven-figure businesses in technology services, agency services, publishing, and ecommerce (and flopped on a variety of attempts as well...keepin' it real!).
His businesses have been named to the INC Magazine List of Fastest Growing Companies three years in a row, and were also nominated as a Best Place to Work in their respective cities.
He has an MBA from Babson College (the #1 ranked entrepreneurship school in the world 24 years running - go Beavers!), where he has been a regular guest lecturer on the topic of 'Managing a Rapidly Growing Business', and a BS in Finance from Colorado State University.
He is married with three children, an avid skier, hiker and traveler, and is learning to surf in his new hometown of San Diego.