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Local Media Launch Accelerator
Welcome to the Local Media Launch Accelerator
Overview (4:22)
The 'Step-By-Step' Of The Program (4:57)
Where Do I Start? (3:11)
Register for Office Hours Calls
Core Training
Strategy (65:03)
Customer (31:08)
Content (128:25)
Generating Revenue (48:21)
Sales (22:49)
Systems (18:36)
Fast Tracks
Core Systems Fast Track (24:13)
Newsletter Fast Track (69:09)
Facebook Page Fast Track (46:00)
Instagram Fast Track (51:46)
Website Fast Track (23:18)
Traffic Fast Track - Facebook Channel (99:25)
Launching + Growing Your Newsletter
Newsletter Strategy (5:16)
How To Get Content For Your Newsletter (3:14)
Walkthrough of my Content Curation Process (10:24)
How to Get Content from PR Firms (3:17)
Newsletter Curation and Creation in Goodbits (9:35)
How To Get Subscribers For Your Newsletter (2:36)
What To Give Away to Get Subscribers (5:25)
Walk-through of Contest Campaign Setup (10:45)
Giveaway Campaign Scripts + Easy Button
Sweepstakes/Contest Funnel Templates (5:14)
Sweepstakes/Contest E-Mail Templates
Sweepstakes/Contest Product Request Scripts
Sweepstakes/Contest Product Request Email Templates
Headline + Subject Line Writing Guide
Launch + Grow Your Instagram Account
Strategy Overview (6:40)
Instagram Has 'Local' Heavily Built Into It (9:34)
Instagram Is Where Influence Now Lives In Local Markets (5:00)
WARNING: Don't Be A D#CK! (Pardon my French!) (3:59)
Great Examples to Model (4:37)
Creating Your Account (3:49)
How to Source Content (9:02)
How to Share Content (7:52)
Tag + Follow Giveaways (9:40)
Picking Giveaway Winners (5:12)
Giveaway Request Scripts
Tag+Follow Giveaway Post Template
Blog Post About Running Giveaways on Instagram
How to Use the Three Main Content Formats on Instagram (7:47)
How to Get Great Content for Your Account (2:21)
How to Use Location Tags in Your Stories to Generate More Awareness (5:05)
How to Use the 'Send Message' Feature to Get More Engagement (6:06)
How to Use Polls to Get More Engagement (5:46)
How to Use Quizzes to Get More Engagement (3:00)
How to Use the Slider Sticker to Get More Engagement (1:32)
How to Use the Questions Sticker to Get More Engagement (2:44)
Other Resources I Recommend
Traffic Strategies
The Attention Engine: Creating Your Campaigns Overview (2:41)
The Attention Engine: Core Philosophy (3:12)
The Attention Engine: Creating Your Campaigns > Phase 1 (9:57)
The Attention Engine: Creating Your Campaigns > Phase 2 (3:06)
The Attention Engine: Creating Your Campaigns > Phase 3 (6:31)
The Attention Engine: Creating Your Campaigns > Phase 4 (11:18)
The Attention Engine : Over The Shoulder > Phase 1 (5:51)
The Attention Engine : Over The Shoulder > Phase 2 (9:02)
The Attention Engine : Over The Shoulder > Phase 3 (7:30)
The Attention Engine : Wrap Up (1:27)
The Audience Creation Guide (15:34)
Setting Up Campaigns (7:00)
Crafting The Content That Works Best (20:10)
Sales + Monetization Strategies
How to Sell Local Media (28:34)
Examples of Media 'Alchemy' (5:23)
Sales Calendar Ideas
Overview of the Newsletter Monetization Strategy (5:13)
Specific Newsletter Monetization Approaches (10:15)
Selling Ads In Your Newsletters (3:50)
Introduction to Affiliate Networks (2:14)
Networks to Get Started
Media Kit Examples (3:08)
Newsletter Monetization Strategy Resources
Email Prospecting Template
Email Sales Template - Future Availability
Email Sales Template - Future Availability Becoming Limited
Email Sales Template - Urgency and Scarcity
Email Sales Template - Last Minute Cancellation
Media Kit Templates
Prospecting Strategies
Why Instagram Is So Good For Local Prospecting (4:03)
The Goal: Get Conversations Started (1:52)
How NOT to Use Instagram for Prospecting (12:10)
Making Sure Your Account is Ready for Prospecting (9:42)
How to Use Instagram Stories for Prospecting (5:26)
How to Use Mention Tags for Prospecting (9:40)
Add Value + Engagement = Easy Prospecting! (3:03)
Instagram DM Prospecting Template
Templates and Resources
Some of My Favorite Resources to Learn From
Local Media Industry Research
Blog Post Templates
Sweepstakes/Contest Funnel Templates (5:14)
Sweepstakes/Contest E-Mail Templates
Sweepstakes/Contest Product Request Scripts
Sweepstakes/Contest Product Request Email Templates
Instagram DM Prospecting Template
Email Prospecting Template
Email Sales Template - Future Availability
Email Sales Template - Future Availability Becoming Limited
Email Sales Template - Urgency and Scarcity
Email Sales Template - Last Minute Cancellation
Headline and Subject Line Writing Guide (1:44)
Fast Action Bonuses
Funnel Review Request Form
Request a Funnel Build
E-Mail Coaching Access
Call Recording
March 1, 2022 Call (67:43)
December 7, 2021 Call (78:34)
June 1, 2021 Call (84:22)
February 23, 2021 Call (103:14)
January 22, 2021 Call (70:38)
January 15, 2021 Call (73:08)
January 5, 2021 Call (107:30)
Tag + Follow Giveaways
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